POST/ad_campaign/{campaign_id}/ad
This method adds a listing to an existing Promoted Listings campaign using a listingId value generated by the Trading API or Inventory API, or using a value generated by an ad group ID.
For Promoted Listings Standard (PLS) campaigns using the Cost Per Sale (CPS) funding model, an ad may be directly created for the listing.
For the listing ID specified in the request, this method:
- Creates an ad for the listing.
- Sets the bid percentage (also known as the ad rate) for the ad.
- Associates the ad with the specified campaign.
To create an ad for a listing, specify its listingId, plus the bidPercentage for the ad in the payload of the request. Specify the campaign to associate the ad with using the campaign_id path parameter. Listing IDs are generated by eBay when a seller creates listings with the Trading API.
For Promoted Listings Advanced (PLA) campaigns using the Cost Per Click (CPC) funding model, an ad group must be created first. If no ad group has been created for the campaign, an ad cannot be created.
For the ad group specified in the request, this method associates the ad with the specified ad group.
To create an ad for an ad group, specify the name of the ad group in the payload of the request. Specify the campaign to associate the ads with using the campaign_id path parameter. Ad groups are generated using the createAdGroup method.
You can specify one or more ad groups per campaign.
Use createCampaign to create a new campaign and use getCampaigns to get a list of existing campaigns.
This call has no response payload. If the ad is successfully created, a 201 Created HTTP status code and the getAd URI of the ad are returned in the location header.
Input
Resource URI
This method is supported in Sandbox environment. To access the endpoint, just replace the api.ebay.com root URI with api.sandbox.ebay.com
URI parameters
| Parameter | Type | Description |
|---|---|---|
| campaign_id | string | A unique eBay-assigned ID for an ad campaign that is generated when a campaign is created. Note: You can retrieve the campaign IDs for a specified seller using the getCampaigns method. Occurrence: Required |
HTTP request headers
All requests made to eBay REST operations require you to provide the Authorization HTTP header for authentication authorization.
The table below shows additional HTTP request headers that are either required, conditionally required, or strongly recommended for this method. Other standard HTTP request headers- opens rest request components page (not in this table) can also be used, but they are optional.
| Header | Type | Description |
|---|---|---|
| Content-Type | string | This header indicates the format of the request body provided by the client. It's value should be set to application/json. For more information, refer to HTTP request headers. Occurrence: Required |
OAuth scope
This request requires an access token created with the authorization code grant flow, using one or more scopes from the following list (please check your Application Keys page for a list of OAuth scopes available to your application):
https://api.ebay.com/oauth/api_scope/sell.marketing
See OAuth access tokens for more information.
Request payload
Copy complete valid JSON to clipboardRequest fields
| Input container/field | Type | Description |
|---|---|---|
| adGroupId | string | A unique eBay-assigned ID for an ad group in a campaign that uses the Cost Per Click (CPC) funding model. Required if the campaign's funding model is Cost Per Click (CPC). Create an ad group using the createAdGroup method. Specify the campaign to associate the ad group with using the campaign_id path parameter. Note: You can call the getAdGroups method to retrieve the ad group IDs for a seller.Occurrence: Conditional |
| bidPercentage | string | The user-defined bid percentage (also known as the ad rate) sets the level that eBay increases the visibility in search results for the associated listing. The higher the bidPercentage value, the more eBay promotes the listing.
If a bid percentage is not provided for an ad, eBay uses the default bid percentage of the associated campaign. Minimum value: 2.0 Maximum value: 100.0 Occurrence: Conditional |
| listingId | string | A unique eBay-assigned ID for a listing that is generated when the listing is created. Note: This field accepts listing IDs, as generated by the Inventory API, and item IDs, as used in the eBay Traditional API set (e.g., the Trading and Finding APIs). Occurrence: Required |
Output
HTTP response headers
See HTTP response headers for details.
| Header | Meaning |
|---|---|
| Location | The location response header contains the getAd URI of the newly created ad. The URI includes the newly created adID, which you can use to reference the ad. |
Response payload
This call has no payload.
Response fields
This call has no field definitions.
HTTP status codes
This call can return one of the following HTTP status codes. For an overview of the status codes, see HTTP status codes in Using eBay RESTful APIs.
| Status | Meaning |
|---|---|
| 201 | Created |
| 400 | Bad Request |
| 404 | Not Found |
| 409 | Business error |
| 500 | Internal Server error |
Error codes
For more on errors, plus the codes of other common errors, see Handling errors.
| Code | Domain | Category | Meaning |
|---|---|---|---|
| 35001 | API_MARKETING | APPLICATION | There was a problem with an eBay internal system or process. Contact eBay Developer Technical Support for assistance. |
| 35002 | API_MARKETING | APPLICATION | Internal error. Please wait a few minutes and try the call again. |
| 35007 | API_MARKETING | REQUEST | The 'bidPercentage' {bidPercentage} is not valid. The bid percentage should be a single precision value. Minimum value: {minBidPercent} , Maximum value:{maxBidPercent}. |
| 35010 | API_MARKETING | REQUEST | The bidPercentage should not be provided when selected adRateStrategy is DYNAMIC for the campaign. |
| 35010 | API_MARKETING | REQUEST | The bidPercentage should not be provided when selected adRateStrategy is DYNAMIC for the campaign. |
| 35013 | API_MARKETING | REQUEST | The listing ID {listingId} is not valid. |
| 35014 | API_MARKETING | REQUEST | The listing ID is required for this call. |
| 35035 | API_MARKETING | REQUEST | The campaign with campaign id {campaign_id} has ended. |
| 35036 | API_MARKETING | REQUEST | An ad for listing ID {listingId} already exists. |
| 35045 | API_MARKETING | REQUEST | No campaign found for campaign id {campaign_id}. |
| 35048 | API_MARKETING | REQUEST | The listing ID {listingId} is invalid or has ended. |
| 35052 | API_MARKETING | BUSINESS | The category {categoryId} is not supported by the Promoted Listing service for multi-quantity listings. |
| 35054 | API_MARKETING | BUSINESS | The listing ID {listingId} was created on a different marketplace than the campaign. The listing and campaign must reside on the same marketplace. |
| 35057 | API_MARKETING | BUSINESS | The listing ID {listingId} does not belong to the seller making this call. |
| 35058 | API_MARKETING | BUSINESS | The listing ID {listingId} is not a fixed price item. This is a requirement for a promoted listing. |
| 35059 | API_MARKETING | BUSINESS | The listing ID {listingId} is not a multi-quantity item. This is a requirement for a promoted listing. |
| 35061 | API_MARKETING | BUSINESS | The campaign with 'campaign_id' {campaign_id} is being synced to match the specifications of the campaign. Please wait a few minutes and try the call again. |
| 35063 | API_MARKETING | BUSINESS | The campaign with 'campaign_id' {campaign_id} is ending soon. No update operations are allowed on this campaign until it ends. |
| 35064 | API_MARKETING | BUSINESS | This operation is only supported for key based campaigns. |
| 35075 | API_MARKETING | BUSINESS | The category {categoryId} is not supported by the Promoted Listing service for single-quantity listings. |
| 35077 | API_MARKETING | BUSINESS | To use Promoted Listings, you need to improve your seller level to Top Rated or Above Standard and have enough recent sales activity. |
| 35078 | API_MARKETING | BUSINESS | To gain access to Promoted Listings, you must be in good standing with recent sales activity. |
| 35080 | API_MARKETING | REQUEST | The 'bidPercentage' is not supported for CPC funding model. |
| 35089 | API_MARKETING | BUSINESS | We are currently testing a premium ads product with a small invite-only group. We will share more information when we are ready to expand. |
| 36106 | API_MARKETING | REQUEST | The 'adGroupId' {adGroupId} is not supported for CPS funding model. |
| 36210 | API_MARKETING | REQUEST | No adgroup found for adgroup id {ad_group_id}. |
| 36219 | API_MARKETING | REQUEST | The ad group with ad_group id {ad_group_id} has been archived. |
| 36221 | API_MARKETING | BUSINESS | You have exceeded the maximum number of ads supported in a ad group with this request. Only {maxItemsLimit} ads are allowed per ad group. |
Warnings
This call has no warnings.
Samples
New to making API calls? Please see Making a Call.
Note: Identifiers, such as order IDs or user IDs, and personal data in these samples might be anonymized or may no longer be active on eBay. If necessary, substitute current, relevant eBay data in your requests.
Sample 1: Create an Ad for a Campaign by Listing ID
This sample creates an ad for the specified listing ID, sets its bid percentage to 10, and associates the ad with the specified campaign.
Input
The inputs for this sample are bidPercentage, and listingId.
POSThttps://api.ebay.com/sell/marketing/v1/ad_campaign/1********4/ad
Output
A successful call returns the HTTP status code 201 Created.
In addition, the response includes a location response header that contains the URI to the newly created ad. The returned URI also includes the ID to the newly created ad. This method has no response payload.