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Note: This method is only available for select partners who have been approved for the eBay priority strategy program. For information about how to request access to this program, refer to Priority Strategy Access Access Requests in the Promoted Listings Playbook. To determine if a seller qualifies for priority strategy, use the getAdvertisingEligibility method in Account API.
This method adds an ad group to an existing priority strategy campaign that uses manual targeting.

To create an ad group for a campaign, specify the defaultBid for the ad group in the payload of the request. Then specify the campaign to which the ad group should be associated using the campaign_id path parameter.

Each campaign can have one or more associated ad groups.


Resource URI


This method is supported in Sandbox environment. To access the endpoint, just replace the root URI with

URI parameters

campaign_idstringThis path parameter specifies the unique eBay-assigned identifier of the ad campaign to associate with the ad group being created.

Use the getCampaigns method to retrieve campaign IDs.

Occurrence: Required

HTTP request headers

All requests made to eBay REST operations require you to provide the Authorization HTTP header for authentication authorization.

The table below shows additional HTTP request headers that are either required, conditionally required, or strongly recommended for this method. Other standard HTTP request headers- opens rest request components page (not in this table) can also be used, but they are optional.

Content-TypestringThis header indicates the format of the request body provided by the client. Its value should be set to application/json.

For more information, refer to HTTP request headers.

Occurrence: Required

OAuth scope

This request requires an access token created with the authorization code grant flow, using one or more scopes from the following list (please check your Application Keys page for a list of OAuth scopes available to your application):

See OAuth access tokens for more information.

Request payload

Copy complete valid JSON to clipboard

Request fields

Input container/fieldTypeDescription

A bid amount that applies to all of the keywords in an ad group that do not have individual bids.

Occurrence: Required


The base currency applied to the value field to establish a monetary amount.

The currency is represented as a 3-letter ISO 4217 currency code. For example, the code for the Canadian Dollar is CAD

Occurrence: Conditional


The monetary amount in the specified currency.

Required in the amount type.

Occurrence: Conditional


The seller-defined name of the ad group.

Occurrence: Required


HTTP response headers

See HTTP response headers for details.

LocationThe location response header contains the getAdGroup URL to the newly created ad group. The URL includes the newly assigned adGroupID, which you can use to retrieve the ad group.

Response payload

This call has no payload.

Response fields

This call has no field definitions.

HTTP status codes

This call can return one of the following HTTP status codes. For an overview of the status codes, see HTTP status codes in Using eBay RESTful APIs.

400Bad Request
404Not Found
409Business error
500Internal Server error

Error codes

For more on errors, plus the codes of other common errors, see Handling errors.

35001API_MARKETINGAPPLICATIONThere was a problem with an eBay internal system or process. Contact eBay Developer Technical Support for assistance.
35002API_MARKETINGAPPLICATIONInternal error. Please wait a few minutes and try the call again.
35035API_MARKETINGREQUESTThe campaign with campaign id {campaign_id} has ended.
35045API_MARKETINGREQUESTNo campaign found for campaign id {campaign_id}.
35089API_MARKETINGBUSINESSWe are currently testing a premium ads product with a small invite-only group. We will share more information when we are ready to expand.
35129API_MARKETINGBUSINESSThis method is not supported for campaigns with smart targeting type.
36201API_MARKETINGREQUESTAn ad group with name {name} already exists for this campaign.
36202API_MARKETINGREQUESTThe ad group name cannot be more than {maxAdGroupNameLength} characters.
36203API_MARKETINGREQUESTThe 'defaultBid' value {defaultBidValue} is not valid. The default bid value should be a double precision value.
36204API_MARKETINGREQUESTThe 'defaultBid' currency {defaultBidCurrency} is not valid or missing.
36205API_MARKETINGREQUESTThe 'defaultBid' value {defaultBidValue} is below floor value {bidFloorValue}.
36206API_MARKETINGREQUESTThe 'defaultBid' value {defaultBidValue} is above max value {bidMaxValue}.
36207API_MARKETINGREQUESTThe 'defaultBid' value {defaultBidValue} is more than daily budget.
36212API_MARKETINGREQUESTThe 'defaultBid' currency {defaultBidCurrency} should be the same as the daily budget.
36213API_MARKETINGBUSINESSThe campaign funding model should be CPC. Please check funding model for provided campaign id.
36214API_MARKETINGREQUESTAd Group name is required for this call.
36215API_MARKETINGREQUESTThe 'defaultBid' is required for this call.
36216API_MARKETINGREQUESTThe 'defaultBid' value is required for this call.
36217API_MARKETINGREQUESTThe Ad Group name contains invalid characters. {notAllowedCharacters} are not allowed.


This call has no warnings.


New to making API calls? Please see Making a Call.

Note: Identifiers, such as order IDs or user IDs, and personal data in these samples might be anonymized or may no longer be active on eBay. If necessary, substitute current, relevant eBay data in your requests.

Sample 1: Create an Ad Group

This example creates an ad group for an existing priority strategy ad campaign.


The input for this sample is the campaign_id of the ad campaign for which the ad group shall be created, as well as the name of the ad group and the defaultBid details for the ad group.



A successful call returns the HTTP status code 201 Created. In addition, the response includes a location response header that contains the URI for the newly-created ad group.

This method has no response payload.