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Guides
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Request Headers
Notification Topics
Response Status and Error Codes
Marketing and Promotions
Marketing API
ad
ad_group
campaign
keyword
negative_keyword
ad_report
ad_report_metadata
ad_report_task
item_price_markdown
item_promotion
promotion
promotion_report
promotion_summary_report
email_campaign

Marketing API

The Marketing API supports three eBay marketing features - Promoted Listings, Discounts Manager, and Store Email Campaigns. Used separately or together, these three marketing features can increase views and sales of the seller's items.

Promoted Listings is an eBay advertising service that increases the visibility of items included in a seller's ad campaigns. For more information on Promoted Listings, see the Promoted Listings Playbook.

Discounts manager is a free service that gives sellers the ability to offer price discounts on their items. For more information on Discounts manager, see the Discounts Manager section of the Selling Integration Guide.

Email Store Campaigns allow eBay store sellers to create and send email campaigns to subscribers, followers, and past customers who’ve signed up to receive newsletters from a seller’s store. For more information on email campaigns, see the Store Email Campaigns section of the Selling Integration Guide.

REST
Endpoints
  • POST/ad_campaign/{campaign_id}/bulk_create_ads_by_inventory_reference
  • POST/ad_campaign/{campaign_id}/bulk_create_ads_by_listing_id
  • POST/ad_campaign/{campaign_id}/bulk_delete_ads_by_inventory_reference
  • POST/ad_campaign/{campaign_id}/bulk_delete_ads_by_listing_id
  • POST/ad_campaign/{campaign_id}/bulk_update_ads_bid_by_inventory_reference
  • POST/ad_campaign/{campaign_id}/bulk_update_ads_bid_by_listing_id
  • POST/ad_campaign/{campaign_id}/bulk_update_ads_status
  • POST/ad_campaign/{campaign_id}/bulk_update_ads_status_by_listing_id
  • POST/ad_campaign/{campaign_id}/ad
  • POST/ad_campaign/{campaign_id}/create_ads_by_inventory_reference
  • DELETE/ad_campaign/{campaign_id}/ad/{ad_id}
  • POST/ad_campaign/{campaign_id}/delete_ads_by_inventory_reference
  • GET/ad_campaign/{campaign_id}/ad/{ad_id}
  • GET/ad_campaign/{campaign_id}/ad
  • GET/ad_campaign/{campaign_id}/get_ads_by_inventory_reference
  • POST/ad_campaign/{campaign_id}/ad/{ad_id}/update_bid
  • POST/ad_campaign/{campaign_id}/ad_group
  • GET/ad_campaign/{campaign_id}/ad_group/{ad_group_id}
  • GET/ad_campaign/{campaign_id}/ad_group
  • POST/ad_campaign/{campaign_id}/ad_group/{ad_group_id}/suggest_bids
  • POST/ad_campaign/{campaign_id}/ad_group/{ad_group_id}/suggest_keywords
  • PUT/ad_campaign/{campaign_id}/ad_group/{ad_group_id}
  • POST/ad_campaign/{campaign_id}/clone
  • POST/ad_campaign
  • DELETE/ad_campaign/{campaign_id}
  • POST/ad_campaign/{campaign_id}/end
  • GET/ad_campaign/find_campaign_by_ad_reference
  • GET/ad_campaign/{campaign_id}
  • GET/ad_campaign/get_campaign_by_name
  • GET/ad_campaign
  • POST
  • POST/ad_campaign/{campaign_id}/pause
  • POST/ad_campaign/{campaign_id}/resume
  • POST
  • GET/ad_campaign/suggest_budget
  • GET/ad_campaign/{campaign_id}/suggest_items
  • POST/ad_campaign/suggest_max_cpc
  • POST/ad_campaign/{campaign_id}/update_ad_rate_strategy
  • POST/ad_campaign/{campaign_id}/update_bidding_strategy
  • POST/ad_campaign/{campaign_id}/update_campaign_budget
  • POST/ad_campaign/{campaign_id}/update_campaign_identification
  • POST/ad_campaign/{campaign_id}/bulk_create_keyword
  • POST/ad_campaign/{campaign_id}/bulk_update_keyword
  • POST/ad_campaign/{campaign_id}/keyword
  • GET/ad_campaign/{campaign_id}/keyword/{keyword_id}
  • GET/ad_campaign/{campaign_id}/keyword
  • PUT/ad_campaign/{campaign_id}/keyword/{keyword_id}
  • POST/bulk_create_negative_keyword
  • POST/bulk_update_negative_keyword
  • POST/negative_keyword
  • GET/negative_keyword/{negative_keyword_id}
  • GET/negative_keyword
  • PUT/negative_keyword/{negative_keyword_id}
  • GET/ad_report/{report_id}
  • GET/ad_report_metadata
  • GET/ad_report_metadata/{report_type}
  • POST/ad_report_task
  • DELETE/ad_report_task/{report_task_id}
  • GET/ad_report_task/{report_task_id}
  • GET/ad_report_task
  • POST/item_price_markdown
  • DELETE/item_price_markdown/{promotion_id}
  • GET/item_price_markdown/{promotion_id}
  • PUT/item_price_markdown/{promotion_id}
  • POST/item_promotion
  • DELETE/item_promotion/{promotion_id}
  • GET/item_promotion/{promotion_id}
  • PUT/item_promotion/{promotion_id}
  • GET/promotion/{promotion_id}/get_listing_set
  • GET/promotion
  • POST/promotion/{promotion_id}/pause
  • POST/promotion/{promotion_id}/resume
  • GET/promotion_report
  • GET/promotion_summary_report
  • POST/email_campaign
  • DELETE/email_campaign/{email_campaign_id}
  • GET/email_campaign/audience
  • GET/email_campaign/{email_campaign_id}
  • GET/email_campaign
  • GET/email_campaign/{email_campaign_id}/email_preview
  • GET/email_campaign/report
  • PUT/email_campaign/{email_campaign_id}