marketing APIv1.10.0

ItemPromotion

This type defines the fields that describe a threshold promotion and includes the promotional discount, the items included in the promotion, and the rules that specify when the promotion is applied.

Types that use ItemPromotion

Not used by any types

Calls that use ItemPromotion

Fields

Field
Type
Description
applyDiscountToSingleItemOnly
This flag is relevant in only when promotionType is set to VOLUME_DISCOUNT. For details on volume pricing promotions, see Configuring volume pricing discounts.

If set to true, the discount is applied only when the buyer purchases multiple quantities of a single item in the promotion. Otherwise, the promotional discount applies to multiple quantities of any items in the promotion. Different variations of a multi-variation item are considered to be the same item. Note that this flag is not relevant if the inventoryCriterion container identifies a single listing ID for the promotion.
budget
This sets the budget for the CODED_COUPON promotion type. Supported values range from 100-1000000. Supported currency codes include USD, GBP, EUR, and AUD.

Note: The budget value for an active or paused promotion can not be decreased.

Note: The Currency Code for 'budget' must be the same as the Currency Code for 'maxDiscountAmount'.

couponConfiguration
The configuration of a coded coupon promotion.
description
This is the seller-defined "tag line" for the offer, such as "Save on designer shoes."

The tag line appears under the "offer-type text" that is generated for the promotion and is displayed on the offer tile that's shown on the seller's All Offers page, and on the event page for the promotion.

Note: Offer-type text is a teaser that's presented throughout the buyer's journey through the sales flow and is generated by eBay. The offer-type text is not editable by the seller—it's derived from the settings in the discountRules and discountSpecification fields—and can be, for example, "Extra 20% off when you buy 3+".


Maximum length: 50

Required if you are configuring CODED_COUPON, ORDER_DISCOUNT, or MARKDOWN_SALE promotions (and not valid for VOLUME_DISCOUNT promotions).
discountRules
array of DiscountRule
This container defines a promotion using the following two required fields:
  • discountBenefit – Defines a discount as either a monetary amount or a percentage that is subtracted from the sales price of an item, a set of items, or an order.
  • discountSpecification – Defines a set of rules that determine when the promotion is applied.

Note: For volume pricing, you must specify at least two and not more than four discountBenefit/discountSpecification pairs. In addition, you must define each set of rules with a ruleOrder value that corresponds with the order of volume discounts you present.

Tip: Refer to Specifying item promotion discounts for information and examples on how to combine discountBenefit and discountSpecification to create different types of promotions.

endDate
The date and time the promotion ends in UTC format (yyyy-MM-ddThh:mm:ssZ). If this field is blank (null), it indicates the promotion has no end date. For display purposes, convert this time into the local time of the seller.
inventoryCriterion
A container that defines either the listing IDs or the selection rules that specify the items to include in the promotion. Listing IDs can be either eBay listing IDs or a list of the seller's inventory reference IDs (know as SKUs or custom labels). See the selectionRules container for the rule criteria you can use to select inventory.

Note: All listings in Promotions Manager promotions must support an electronic payment method.

marketplaceId
The eBay marketplace ID of the site where the threshold promotion is hosted. Threshold promotions are currently supported on a limited number of eBay marketplaces.

Valid values:

  • EBAY_AU = Australia
  • EBAY_DE = Germany
  • EBAY_ES = Spain
  • EBAY_FR = France
  • EBAY_GB = Great Britain
  • EBAY_IT = Italy
  • EBAY_US = United States
name
The seller-defined name or "title" of the promotion that the seller can use to identify a promotion. This label is not displayed in end-user flows.

Maximum length: 90
priority
Applicable for only ORDER_DISCOUNT promotions, this field indicates the precedence of the promotion, which is used to determine the position of a promotion on the seller's All Offers page. If an item is associated with multiple promotions, the promotion with the higher priority takes precedence.
promotionImageUrl
This field is required for CODED_COUPON, MARKDOWN_SALE, and ORDER_DISCOUNT promotions, and not valid for VOLUME_DISCOUNT promotions.

Populate this field with a URL that points to an image to be used with the promotion. This image is displayed on the seller's All Offers page. The URL must point to either JPEG or PNG image and it must be a minimum of 500x500 pixels in dimension and cannot exceed 12Mb in size.
promotionStatus
The current status of the promotion. When creating a new promotion, this value must be set to either DRAFT or SCHEDULED.

Note that you must set this value to SCHEDULED when you update a RUNNING promotion.
promotionType
Use this field to specify the type of the promotion you are creating.

The supported types are:

  • CODED_COUPON – A coupon code promotion set with createItemPromotion.
  • MARKDOWN_SALE – A markdown promotion set with createItemPriceMarkdownPromotion.
  • ORDER_DISCOUNT – A threshold promotion set with createItemPromotion.
  • VOLUME_DISCOUNT – A volume pricing promotion set with createItemPromotion.

See the Promotions Manager documentation for details.

Required if you are creating a volume pricing promotion (VOLUME_DISCOUNT).

startDate
The date and time the promotion starts in UTC format (yyyy-MM-ddThh:mm:ssZ). For display purposes, convert this time into the local time of the seller.