PromotionReportDetail

averageItemDiscount

The average item discount is the average discount that has been applied to each item in a promotion. This value is calculated as follows:

totalDiscount / itemsSoldQuantity = averageItemDiscount

averageItemRevenue

The average item revenue is the average revenue that has been received for each item in a promotion. This value is calculated as follows:

totalSales / itemsSoldQuantity = averageItemRevenue

averageOrderDiscount

The average order discount is the average discount that has been applied to each order in a promotion. This value is calculated as follows:

totalDiscount / numberOfOrdersSold = averageOrderDiscount

averageOrderRevenue

The average order revenue is the average revenue that has been received for each order in a promotion. This value is calculated as follows:

totalSales / numberOfOrdersSold = averageOrderRevenue

averageOrderSize

The average order size is the average number of items that each order contained in a promotion. This value is calculated as follows:

itemsSoldQuantity / numberOfOrdersSold = averageOrderSize

baseSale

This is the monetary amount of items purchased in a promotion where the threshold wasn't met, so the discount was not applied.

For example, suppose you're running a "Buy 1, get 1 at 50%" promotion on $5 socks. One buyer purchased only one pair of socks, so they pay the full price of $5. Here, your baseSale amount would be $5.

itemsSoldQuantity

This is the quantity of items purchased in a threshold promotion where the threshold has been met and the discount was applied.

For example, suppose you're running a "Buy 1, get 1 at 50%" promotion on $5 socks. One buyer purchases two pairs of socks, so they pay $7.50 for both pairs (rather than the full price of $10). Your number of items sold (itemsSoldQuantity) would be 2 and you number of orders sold (numberOfOrdersSold) would be 1.

numberOfOrdersSold

This is the number of orders sold in a threshold promotion where the threshold has been met and the discount was applied.

For example, suppose you're running a "Buy 1, get 1 at 50%" promotion on $5 socks. One buyer purchases two pairs of socks, so they pay $7.50 for both pairs (rather than the full price of $10). Your numberOfOrdersSold would be 1 and your itemsSoldQuantity would be 2.

percentageSalesLift

The percentage sales lift is the total dollar amount gained due to promotions. This value is calculated as follows:

promotionSale / totalSale = percentageSalesLift

promotionHref

The URI of the promotion report.

promotionId

A unique eBay-assigned ID for the promotion that's generated when the promotion is created.

promotionReportId

The unique eBay-assigned ID of the promotion report that is generated when the report is created.

promotionSale

This is the monetary amount of the items sold in a threshold promotion where the threshold has been met and the discount was applied.

For example, suppose you're running a "Buy 1, get 1 at 50%" promotion on $5 socks. One buyer purchases two pairs of socks, so they pay $7.50 for both pairs (rather than the full price of $10). Your promotionSale amount would be $7.50.

promotionType

Indicates the type of the promotion, either CODED_COUPON, MARKDOWN_SALE, ORDER_DISCOUNT, or VOLUME_DISCOUNT.

totalDiscount

This is the monetary discount amount applied to the sale of items in a threshold promotion where the threshold has been met and the discount was applied.

For example, suppose you're running a "Buy 1, get 1 at 50%" promotion on $5 socks. One buyer purchases two pairs of socks, so they pay $7.50 for both pairs (rather than the full price of $10). Your totalDiscount amount would be $2.50.

totalSale

This is the total monetary sales amount of all items sold in a promotion.

For example, suppose you're running a "Buy 1, get 1 at 50%" promotion on $5 socks. You make one sale where the buyer purchases only one pair of socks and they pay the full price of $5 (baseSale). You make a second sale where the buyer purchases two pairs of socks and they pay $7.50, for both pairs (promotionSale). Your totalSale would be $12.50. This value is calculated as follows:

baseSale + promotionSale = totalSale