The Marketing API lets sellers attract buyers to their inventory by highlighting their items with Promoted Listings ad campaigns and discount promotions created with Promotions Manager.
These marketing tools let big brands replicate the deals they offer on their websites and in brick-and-mortar stores, and they give smaller eBay sellers tools that can help them scale their businesses.
Important! The Marketing API is available to any seller who has an eBay Store subscription and who has agreed to the Terms and Conditions specific to Promotions Manager and Promoted Listings. In addition to these restrictions, there are also listings requirements and site restrictions for these marketing tools. For complete information on the Marketing API requirements, including the product Terms and Conditions, see the Marketing API requirements and restrictions section in the Marketing API Overview.
Promoted Listings improve the visibility of a seller's inventory by promoting the items in an ad campaign to the sponsored section of search-result pages. If an item is part of an ad campaign, eBay displays a SPONSORED badge on the item's listing page. Sellers create Promoted Listings campaigns and add sets of items to the campaigns they create.
When an item in a Promoted Listings campaign sells, the seller is assessed a Promoted Listings fee if the transaction is associated with a Promoted Listings action. A Promoted Listings action occurs when the buy clicks on the sponsored link of a promoted item and the fee is assessed only if the buyer purchases the item within 30 days of the action. The Promoted Listings fee is a preset percentage of the final sales price, and the percentage is set by the seller when they create an ad campaign. A higher bid percentage increases the rate at which eBay displays the campaign items in sponsored sections.
Tip: For details on creating and managing campaigns, see Promoted Listings.
Promotions created with Promotions Manager, such as Buy 1 Get 1 Free, attract buyers to items because eBay prominently displays promotion teasers throughout the eBay buyer flows. Teasers surface in search results, on item pages, and in cart and checkout flows. The teasers and special messaging creates interest in promoted items and entices shoppers to further explore the items in a seller's inventory.
You can configure many types of discount promotions, including discount offers on single items or entire orders, minimum price offers, and instant savings offers. eBay creates web pages with static links for each of your promoted items, which gives you an unchanging way to link to your promotions from mailers and other marketing collateral.
Perhaps the best part is that eBay offers all item promotion features for free, there is no fee associated with any of the promotions you run via Promotions Manager.
Although sellers can use Promotions Manager on the eBay site to create and manage their item promotions, the Marketing API gives you the ability to create customized flows that sellers can use to manage and view their item promotions.
Tip: For more information on creating and managing promotions, see Promotions Manager.
The Marketing API provides interfaces to create and retrieve reports that detail their Promoted Listings campaigns and item promotion sales. The reports offer views into their marketing efforts and give them the tools to evaluate and fine tune their marketing strategies. See the following topics for more: