Important! Strikethrough Pricing is restricted to a limited number of existing sellers. It is no longer available to new sellers.

Strikethrough Pricing is available on the following marketplaces:

  • eBay US
  • eBay Great Britain
  • eBay Germany
  • eBay Canada (English and French)
  • eBay France
  • eBay Italy
  • eBay Spain

Each of these marketplaces have different display treatments for items that are listed with Item.DiscountPriceInfo elements.

Strikethrough Pricing is a visual treatment consisting of an "original" price in a strikethrough font, as well as the current discounted item price in a non-strikethrough font. The original price is the price (excluding shipping and handling fees) at which the same item, or one that is virtually identical to it, is being offered for sale. On the Great Britain (GB) and Germany (DE) marketplaces, the seller can also specify that they have offered a similar item for sale on or off of eBay.

Note: The marketplaces that support this feature all use different notations and phrasing for their strike-through pricing display treatments. For example, the US marketplace makes use of the phrase "Compare at", while the GB marketplace uses "RRP", and the DE marketplace uses "UVP".

Eligibility

The display rules for Strikethrough Pricing apply when an item is listed with discount pricing information that returns Item.DiscountPriceInfo.PricingTreatment = STP. To qualify for an STP display treatment, Item.StartPrice must be below the Item.DiscountPriceInfo.OriginalRetailPrice as illustrated in the following snippet from an XML response from the Trading API.

API response sample for Strikethrough Pricing 

...
<StartPrice currencyID="USD">149.99</CurrentPrice>
...
<DiscountPriceInfo>
  <OriginalRetailPrice currencyID="USD">159.99</OriginalRetailPrice>
  <PricingTreatment>STP</PricingTreatment>
  <SoldOneBay>true</SoldOneBay>
</DiscountPriceInfo>
...

The specific XML response for discount pricing information may vary slightly from API to API.

Treatment rules

You are not required to use the Strikethrough Pricing treatment for listings that have strikethrough pricing information. You can simply display the item price without any special treatment.

If you choose to provide a Strikethrough Pricing treatment, the application should display the Item.DiscountPriceInfo.OriginalRetailPrice in a strikethrough price along with the BIN item price (i.e., Item.StartPrice,) in a non-strikethrough font, and text to indicate there is a discount (e.g., "Compare at"). The eBay UK and eBay Germany (DE) marketplaces have slightly different discount display treatments as described below.

If the item is listed on the UK (GB) or German (DE) marketplaces, item can also include an Item.DiscountPriceInfo.SoldOneBay or Item.DiscountPriceInfo.SoldOffeBay field that, if used, indicates that the same seller offered a similar item for sale within the last 60 days at a price indicated by the Item.DiscountPriceInfo.OriginalRetailPrice value.

The following image illustrates the Strikethrough Pricing visual treatment on the US marketplace. eBay includes a footnote, indicated by the asterisk, to explain that the "Compare at" price comes from another online retailer, not eBay.

When applying a Strikethrough Pricing treatment for an eBay listing, your application should display or include a link that displays explanatory text on pages upon which item price is hidden. The explanatory text in the US should read as follows:

A "Compare at" price is the price (excluding shipping and handling fees) this seller has provided at which the same item, or one that is virtually identical to it, is being offered for sale or has been offered for sale within the last 90 days.

Modify this text, as needed, for discounted items listed in the UK/Great Britain (GB) or Germany (DE).

UK/Great Britain (GB) marketplace

The eBay UK/Great Britain (GB) marketplace employs the following strikethrough treatment styles:

  • If an item qualifies for Strikethrough pricing, the item display shows RRP followed by a strikethrough price. Below this, You save displays with the amount saved in British pounds:

  • If the item has been sold by the same seller on eBay during the past 30 days, the item display shows Was followed by a strikethrough price. Below this, You save displays with the amount saved in British pounds:

  • If the item has previously been sold by the same seller off of eBay during the past 30 days (either on another web site or offline store), the item display shows Was* followed a strikethrough price. Below this, You save displays with the amount saved in British pounds:

Germany (DE) marketplace

The eBay Germany (DE) marketplace employs the following strikethrough treatment styles:

  • If an item qualifies for Strikethrough pricing, the item display shows UVP followed by a strikethrough price. Below this, Sie sparen displays with the amount saved in euros:

  • If the item has been sold by the same seller on eBay during the past 60 days, the item display shows Urspünglich followed by a strikethrough price. Below this, Sie sparen displays with the amount saved in euros:

  • If the item has previously been sold by the same seller off of eBay during the past 30 days (either on another web site or offline store), the item display shows Was* followed a strikethrough price. Below this, Sie sparen displays with the amount saved in euros: