Marketing API

The Marketing API has the merchandised_product resource, which provides the ability to show eBay products based on a metric, such as Best Selling and show products that were "Also Viewed" and "Also Bought" base on a specific product. It provides information such as, the eBay product ID (EPID), review ratings by condition, price, ect. This helps to inspire shoppers and to discover products. It motivates them to purchase items and can give them a feeling of confidence. It also encourages up-selling and cross-selling.

You can use this API do the following:

  • After a buyer has added an item to their cart, you can surface other complimentary items. For example, if the buyer has added an iPhone to their cart, you can show iPhone accessories, such as charging cable, or cases. Or show Also Viewed and Also Bought items based on the item in the cart.
  • You can create a landing page that shows the best selling items to your buyers based on their search.
  • You can show product reviews to encourage conversion.
  • You can surface popular items specific for your buyer based on their buying history or buying behavior. For example, if you know that a specific customer purchases Canon camera equipment, you could surface popular Canon camera items when your buyer signs in.

Create a best selling products page

You can motivate customers to buy by showing them the best selling products, which creates awareness about different products/items, to help buyers compare and research products/items. You can use the getMerchandisedProducts method to create a best selling items page based on category.

For example: /merchandised_product?category_id=31388&metric_name=BEST_SELLING.

The following uses the information returned in the title, image, and averageRating fields.

Bestselling Items

Show product reviews ratings

Showing reviews helps shoppers select an item and purchase with confidence. You can use the ratingAspects information from the getMerchandisedProducts method to show the overall rating and aspect ratings.

Item overall rating       Item review rating by aspect

Show 'also viewed' and 'also bought' products

In the following examples, we will use the Canon EOS 5D Mark IV 30.4MP Digital SLR Camers - Black product shown above.

Use the getAlsoViewedByProduct method to create a page that lets shoppers compare similar products. These are products that other shoppers have viewed when they viewed the Canon EOS 5D Mark IV 30.4MP Digital SLR Camers - Black product.

For example: /merchandised_product/get_also_viewed_products?epid=230154655

The response for this method is shown in the sample on the method's reference page.

Items also viewed

 

Use the getAlsoBoughtByProduct method to create a page that shows complementary products. These are products that others shoppers have bought when they bought the Canon EOS 5D Mark IV 30.4MP Digital SLR Camers - Black product.

For example: /merchandised_product/get_also_bought_products?epid=230154655

The response for this method is shown in the sample on the method's reference page.

Items Also bought