marketing APIv1.10.0

FundingStrategy

This type defines how the Promoted Listing fee is calculated when fundingModel is set to COST_PER_SALE.

Types that use FundingStrategy

Calls that use FundingStrategy

Fields

Field
Type
Description
bidPercentage
The user-defined bid percentage (also known as the ad rate) sets the level that eBay increases the visibility in search results for the associated listing. The higher the bidPercentage value, the more eBay promotes the listing.

The value specified here is also used to calculate the Promoted Listings fee. This percentage value is multiplied by the final sales price to determine the fee.

The Promoted Listings fee is determined at the time the transaction completes and the seller is assessed the fee only when an item sells through a Promoted Listings ad campaign.

bidPercentage is a single precision value that is guided by the following rules:
  • These values are valid:
       1,    1.0,    4.1,
       5.0,    5.5, ...
  • These values are not valid:
       0.01,    10.75,    99.99,
       and so on.

If a bid percentage is not provided for an ad, eBay uses the default bid percentage of the associated campaign.

Minimum value: 1.0
Maximum value: 100.0
fundingModel
Indicates the model that eBay uses to calculate the Promoted Listings fee. Currently, only COST_PER_SALE is supported.

Default: COST_PER_SALE