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Image guidelines

The quality of your product images is perhaps the single most important detail that can pique the interest of buyers. Simply, images of poor quality distract buyers from wanting to further research the product.

Because images play such an important role on product pages, eBay has strong requirements that dictate what is acceptable for product images.

This topic lists the images guidelines and requirements, and below that we share our expertise and offer tips on how to create images that best display your product.

Image requirements

The requirements listed here apply to all product images.

Important! You must have full rights to any image you include in your catalog entry such that you can give eBay full permission to use it. For a complete description of the rights you must be able to give to eBay, please see the Content section of the User Agreement. In addition, your use of the image must not infringe any third party’s intellectual-property rights.

Image sizing and formats

  • Image dimensions: The API supports a maximum image dimension of 15,000 pixels (width + height in pixels). If your image is less than 1,000 pixels (width + height in pixels), a warning is provided but the picture is not rejected.

    For the best zoom-in functionality, size your images so they are between 800-1600 pixels on the longest side.

  • The size of any one image must not exceed 12MB.
  • Supported image formats:
    • JPEG
    • PNG
    • TIFF
    • BMP
    • GIF
  • The maximum number of images for each product:

    • 12 for non-motors products
    • 24 for motors products
  • All images must show a realistic view of the product (such as the relevant color, size, or the number of items in the bundle or multi-pack), and the images must represent the specific product being described.

Image backgrounds

  • The image should be taken against a solid background without a border.
  • The image background can be between white to light grey (a light shadow is also acceptable, but mirror reflections are not allowed).

    Use the following pallet as a guideline:

    Good image backgrounds

    The images below show acceptable white and light-grey backgrounds:


    Bad image backgrounds

    The following images display unacceptable backgrounds:


Watermarks and text in images

  • Images must not include icons or symbols that are not part of the original product or box.
  • Images must not contain copyright marks, watermarks, reflections, or hot spots.

    The following show unacceptable images due to seller branding:


  • Images should not contain any text that is not part of the original product or box.

    Not allowed are graffiti, promotional text, information about warranty, shipping options, item conditions, bar codes, seller names or logos, and so on. These images break this rule:


Primary and secondary images

  • Images must depict the actual product being described.
  • Primary images should display a front view or a slight-angle view of the product, and primary images shouldn’t include a back view or side view of the product.

    These are good primary images:



  • Primary images must showcase the product and nothing else.

    If the product is a bundle or multi-pack, the primary image can display the items that make up the complete product, but it must clearly depict the main product(s).

  • Primary images should be close-up shots that show as many details of the product as possible.
  • In primary images, the product should cover 80%-90% of the image frame.
  • Primary images with boxes are not allowed, except in cases where the box is necessary to display a product in acceptable fashion. For example, product boxes are often used to show PC processors, software, ink cartridges, and other items that are not self-descriptive.

    Here are some acceptable primary images of product boxes:


  • Do not use placeholder images (images that don't show the actual product):


  • Secondary images can include different angles of the product, and the product’s box if appropriate.


  • Multi-product images that contain multiple images of the same product are allowed as secondary images.

    Acceptable multi-product images

    It's acceptable to have an image that shows one object in front of another, but the two objects in the image must show different angles of the same product. In multi-product images, it should be abundantly clear that both objects in the image are the same product.

    For example:


    Unacceptable multi-product images

    The image below is unacceptable because the two objects are just mirror images of the same product.


  • Cropped images are allowed, but the crop should not cut any important part of the product.

    Acceptable cropped images

    You can use both a straight cut for your crops, or you can use an effect (such a s blur) for your crop marks:


    Unacceptable cropped images

    The following are unacceptable images because the crop cuts out important parts of the product:


  • Images with human body parts are acceptable, but only in images that show body-wear products such as clothing, jewelry, wearable electronics, and such. Nudity is strictly prohibited.

    Acceptable body-part images


    An unacceptable body-part image

    The following image is unacceptable because it shows a person when the product is not a wearable product:

Additional image requirements

Additional requirements are defined below for manufacturer-created bundles and multi-packs. For more information on these types of products, see About bundles and multi-packs

  • Images of bundles should include all the main products that are part of the manufacturer-created bundle.
  • Images of multi-packs should show the product with all the included items in the pack. The Image should not include seller details, such as the number of packs the seller has for sale.

Best practices for creating images

To create the most effective images, keep the following in mind:

  • Images should be taken against a solid background.
  • Images should have neutral backdrops to keep the focus on the item.
  • Images should be evenly lighted so the image shows as many details as possible.
  • Do not scale up image sizes and do not add thumbnails to your images because these practices can affect the clarity of your images when presented on eBay.
  • Images should not include additional styling besides what is needed to show the product itself. Don't add borders or frames to your images, as shown in the following examples of poor images: