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best practices
Affiliates should think of eBay Web Services as a means to enhance the already innovative and creative solutions that drive new users and bids to eBay. Regardless of your affiliate business model, the API is an effective tool to grow your program. This page provides some ideas for ways to leverage the API as an affiliate developer; but we challenge you to develop even more innovative and robust solutions.
Paid Search
 
By making GetSearchResults API calls, affiliate developers can understand, at any moment in time, the number of listings for any of the 25 million products for sale on eBay. This knowledge will help paid search affiliates make more informed decisions on which keywords to bid on in their search marketing programs. Affiliate developers can determine the eBay supply of keywords (such as "vintage baseball card"); if the words are inexpensive to bid on with the search engine, then this exercise confirms this word is probably a good investment!
 
Other ways in which the API can grow your paid search business:
 
  • Develop extensive keyword portfolios
  • Determine eBay supply for specific products and categories
 
Click here for more information on Paid Search.
 
Natural Search
 
By using the GetSearchResults, GetItem, and GetCategories calls, affiliate developers can identify "hot" eBay items & categories, and then build effective, relevant websites. If they determine that there is strong eBay supply for a particular product or eBay search string (such as "NBA Fan Shop"), then HTML pages can be built for the general category and its specific items (using the GetItem call). Once the pages are built, the affiliate developer can submit them to search engines for indexing.
 
Below is a screenshot of a sample jump page, that affiliate developers can build by pulling product-level information with the eBay API (gallery photos, time-left-to-bid, up-to-date prices, etc.).
 
Other ways in which the API can grow your natural search business:
 
  • Create search-engine-friendly sites
  • Develop relevant content to improve webpage indexing (specific product description, price, time-left-to-bid, etc.)
  • Understand which products are in good supply on eBay to determine which products to build pages for.
 
Click here for more information on Natural Search.
 
 
Niche/Content Websites
 
If you own a website, the API is an excellent way to showcase product-level data right on your site! For example, if you own www.sports-memorabilia-world.com, you are able to pull all product-level information from the million's of listings available on eBay — even rendering product pictures onto your site! You can also dynamically render eBay product descriptions, prices and auction times right on your website — this enables you to earn commissions with the visitors that come through.
 
Other ways in which the API can grow your current online business:
 
  • Supplement your content with highly relevant, real-time eBay listings and product information
  • Develop an integrated, high-converting user experience between your website and eBay
 
Click here for more information.
 
 
Comparison Shopping
 
With the API, eBay affiliate developers can retrieve product and pricing information across any of our 50,000 categories including cataloged information from Books, Movies, Music, Games and from Electronics. Moreover, with eBay’s unmatched prices and product offering, this is a highly effective way to drive buyer-side traffic!
 
Other Uses
 
The possibilities are endless. eBay Web Services are a hotbed for innovation and creativity. We encourage you to explore the API and develop new, entrepreneurial applications that drive traffic to eBay.
 
Did you know eBay pays for more than two affiliate-driven transactions per second?
 
For example, imagine using the API to enable wireless, remote bidding! Or, imagine a widget that enables automatic auction "watching" and streamlined eBay activity and suggests related auctions! Explore the possibilities ... and make huge commissions in the process!