After working on application development for a chain of eBay drop-off stores, Adrian Bausor, head of development for Frooition, understood what eBay sellers needed in order to create a successful online business. “We’re always thinking about the sellers’ needs, and what we can do to help them increase revenue through distinct store designs and increased functionality,” says Bausor.

To do this, Frooition creates a consistent look and feel for a seller’s storefront and listing template. “First of all, people come to us for design and highly branded images,” said Bausor. “When buyers click through, they can see they’re interacting with a very professional company.”

Another critical element for sellers is functionality. If buyers can easily find what they’re looking for, they’ll have a better shopping experience. With Frooition’s “cross promotion” capability, buyers are alerted to similar items that might be of interest.

“For example, if someone sells golf clubs they can cross-promote golf balls, golf shoes and similar accessories. Frooition has created a way to automatically and dynamically suggest items to a buyer based on what they’re about to purchase.”

Finally, web based software helps sellers control their store appearance through a simple interface. This allows sellers to manage volumes of complex eBay listings without the need to understand html code.

Bausor relies on eBay’s high-functioning API to deliver Frooition’s one-of-a-kind store designs, in addition to the rest of the company’s offerings. “Sellers want to stand out from other sellers. The API makes it easier to put their designs live on eBay and deliver cross-promotional content and all the other sales tools within Frooition’s offerings.”