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Selling Manager Applications - Overview

eBay is opening up even further to developers who want to make money with their applications

Every day, hundreds of thousands of eBay sellers come to eBay.com to manage their online business. We know that professional sellers need professional tools. eBay Selling Manager Applications (SM Apps) allows developers to create and deliver tailored applications directly in the selling experience. Embed your application directly within Selling Manager and Selling Manager Pro for US sellers on eBay.com

How Selling Manager Applications Works

For Sellers

eBay Selling Manager Applications allows developers to help professional sellers manage their online businesses within their trusted My eBay experience. Professional sellers are like any small business, and quality selling management tools embedded into the Selling Manager experience will make them more efficient and profitable. Sellers can find and easily subscribe to applications through an applications directory.

We are encouraging developers to create comprehensive tools for:

  • market research
  • customer service
  • shipping
  • inventory management
  • accounting
  • and more...

Sellers can subscribe to applications through a seamless subscription flow, where relevant information is passed to the developer. From this subscription flow, developers will also benefit through consolidation. Any fees associated with third party application use or purchase will be delivered through eBay's billing system.

For Developers

Developers can embed applications directly on eBay.com, and be seen by hundreds of thousands of sellers on eBay.com. This opportunity will give developers the following benefits:

  • Exposure to hundreds of thousands of professional sellers
    Be listed in our applications directory, viewable from My eBay.
  • Robust integration
    Have your application be an integrated part of sellers' Selling Manager experience.
  • Simplified billing
    Focus on building great applications and eBay will manage subscription and billing.
  • Enhanced access
    Selling Manager Applications provides developers with access to a set of enhanced seller-focused APIs.
  • Make money
    You choose how much to charge, whether a one-time fee or ongoing subscription.

For more information, please refer to the main Selling Manager Applications product page.

Leading e-Commerce with Open Standards

Pioneering New Ways of Enabling e-Commerce

eBay has always supported open standards for Web development. In this case, we've chosen to embrace the gadgets specification as defined within OpenSocial. Because the eBay Selling Manager Applications platform is built using the gadgets specification, developers are able to take existing gadgets and re-mix and re-use them in innovative new ways. Open standards allow developers to innovate more quickly across platforms, and that makes the Web better for everyone.

Learn More

For more information, please review the following: