| Feature Type: |
| Enhancement |
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| Anticipated Launch Date: |
| January 2005 |
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| Developer Impact: |
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This feature primarily impacts Developers whose applications support Store Inventory Format and enable Store sellers to manage their cross promotions via the eBay API. This enhancement affects the GetStore and SetStore API calls. Developers may also need to customize the user interface of their application to accommodate this enhancement. |
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| Feature Description: |
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The enhancements to cross promotions will enable Store sellers to customize their cross promotion placements on eBay. While all sellers are eligible to use eBay’s cross promotion features, only Store sellers are eligible for cross promotion placements on Item pages, Bid Confirmation and Purchase Confirmation pages. This new functionality gives Store sellers greater control over the appearance and theme of their cross promotions. Non-Store sellers will continue to have the same cross promotion functionality that is available today. More information regarding how cross promotions currently work on eBay can be found via the following link: |
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| Feature Benefits: |
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The cross promotions enhancement will help sellers sell more items per buyer and help them sell higher value items. Since Store sellers will now be able to customize the appearance of their cross promotions, they will have greater control over branding and marketing of items. Furthermore, the customized layout will help Store sellers increase the visibility of their Store Inventory items and improve conversion. |
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