This API Reference describes the elements and attributes for each call in the Analytics API.
The Analytics API giprovides key information about an individual seller's business performance. Currently, the API allows you to retrieve information in the following areas:
Traffic reports provide the ability to generate traffic reports that are related to a seller's listings. See the Review your traffic page for details on how eBay shows this information for an account.
Traffic reports helps you understand how often buyers are engaging with your listings and purchasing your items. Listings with higher impressions have a more likely chance of being viewed and purchased. Listings with a low click-through rate could indicate that the listing title, the photos, or the price is not attractive to buyers. Listings with a low sales-conversion rate might indicate that buyers were not inclined to make a purchase after they viewed your listing page. Non-sales, which we track with the sales conversion rate, can be due to many reasons, including disliking the shipping options offered, buyer concerns over a strict return policy, or item descriptions that are cluttered, unprofessional looking, or contain conflicting information.
Seller Standards is an eBay platform that evaluates the performance of eBay sellers and categorizes them into one of three seller levels: Top Rated, Above Standard, and Below Standard. The Seller Standards Profile API lets you retrieve the performance of an eBay seller, as judged against a standardized set of metrics.
The mertics for an eBay seller are contained in a set of profiles, where each profile is defined by a combination of a specific program and cycle:
A program defines a marketplace region (or regions) in which a seller conducts business.
A cycle defines the period of time for which the metrics in the profile are based. There are two types of cycles: CURRENT and PROJECTED. These indicate whether the displayed seller level is currently effective, or if it is the level that is estimated for the next evaluation.
There are four possible programs and two possible cycles, which means a seller can have a maximum of eight possible profiles.